Why just SEO content writing, the prospect of finding audience and arresting them with the copy can drive daylight out of any writer. Be it a news reporter, advertising copywriter or an author.
What makes writer nervous about SEO content writing?
The first thing could be competition. Strike a query in Google and you will find millions of pages at your disposal. You have to cut across this million to make your content available to the reader.
Your competition is your reader’s option. Your reader now has millions of options to choose from unlike the newspapers or the books. His quality parameter will be set higher and expectation would simply escalate.
The fact that the internet users tend to be more erratic could pose a serious threat to any writer. Even if you manage to tempt someone with a compelling headline, it would be difficult to bind him to your copy unless he finds it very interesting. An internet browser wanders off from a web page in just 2 seconds. That gives you just two seconds to shoot your best.
Keeping all the above factors in mind, the thought of writing for the internet audience can make any one uncomfortable. Let’s say your determination is intact and you are all set carve your niche in internet. Great! It’s time to introduce SEO into your content.
After writing an interesting piece, you have to make it dance around the keywords. Your SEO content has to be a smooth and graceful enough to attract readers as well as spiders. It’s kind of a razor’s edge. A lesser blend of keywords can rob the SEO factor out of your copy. A higher blend of keywords can turn the spiders off and earn you a lifetime penalty.
This article never intended to inject SEO content phobia into you. It’s rather a reminder of the challenges that come your way, when you write content for internet audience. You can take the challenge in your stride, if you are aware of it beforehand.
A quick solution to the above problems is as follows
1. Intense research before creating the content.
2. Understanding the psyche of your target audience
3. Crafting an interesting headline
4. Keeping the same interest continued in the opening paragraph.
5. Jumping on to the point in the subsequent paragraphs and presenting quickly whatever you have to offer
6. Offering the content you have promised in your headline
7. Substituting some normal words with keywords, wherever you think it would fit in without a crease. Limit your keyword blend from 3% to 6%
These are the things about SEO content writing I should have thought, before I blindly jumped into this glamorous job. But now that I have known, it’s no more daunting for me.
